Conversion tracking is fundamental for any publisher looking to optimize their revenue. By implementing accurate conversion tracking, you can gain invaluable insights into how visitors interact with your content and finally convert into paying customers. Understanding which ads, content, or landing pages drive the highest conversion rates allows y

Navigating the complex of ad network pricing structures can be a daunting task for advertisers. However, by grasping the fundamental concepts, you can effectively optimize your advertising budget and enhance your return on investment. Ad networks typically employ various pricing models, such as pay-per-click (PPC), per mille, and action-driven. Ea

Banner ads are a prevalent form of online advertising that frequently appear at the top of web pages. These visual advertisements serve image-based content to attract visiting customers. Banner ads are known for their extensive visibility and ability to consistently advertise products or offers. They frequently employ attractive designs and engagin